Lore: The Unwritten Rules of Haunting

Folklore is, at heart, a rulebook for the dead. Salt at the threshold. Mirrors turned to the wall. A name spoken three times, or never. These are not superstitions so much as terms of a treaty.

What fascinates us is the breach—the ghost that crosses the salt, the reflection that lingers in the covered glass. Horror lives in the moment a rule we trusted reveals itself as a mere suggestion.

We have begun gathering these regional etiquettes from listeners and readers. The collection grows stranger, and more contradictory, with every letter we open.